Hello. I’m an experienced creative executive and brand storyteller based in the New York City area. I’m a former music biz guy who followed his passion from MTV to MLS, laying the social media foundations for both.

I’ve spent the last decade-plus leading agency-side social media and creative teams. In my last role I was VP of Social Media at Team Epiphany. Prior to that, I was Head of Creative for We Are Social.

Experience

With more than 15 years of experience as a social media storyteller, creative director, copywriter, and pop-cultural anthropologist, I’ve carved out a lane crafting culture-driven content for globally-loved brands such as Nike, Heineken, Amazon, and EA Sports.

I’ve developed content for the fashion, luxury, and spirits worlds but I’m most recognized for delivering authentic ideas for sports, entertainment, and lifestyle-focused brands.

Selected Works

Selected Works

I enjoy making good work with good people. Have a look for yourself.

About

Experiments

A Texan-in-exile, I’ve made the East Coast my home long enough to develop NY hustle and Jersey pride. When I’m not spending time with my family you can likely find me DJing poolside or in the stands of an arena or stadium. If I am there for a concert or a game depends on the day.

I’m always working on something on the side.

My long-time passion project is Asbury Park F.C., a non-existent soccer club that I’ve taken to market with Umbro and to the front page of The N.Y. Times, creating a legion of imitators along the way. Also, the kid from Stranger Things loves us.

Reach out if that’s a story you want to hear.

Send me an email or message me on LinkedIn.

Contact